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New Chairman For Go Racing In Yorkshire


Ben Warn, a keen racing enthusiast and York based businessman has taken over the role of Chairman at Go Racing In Yorkshire, the central marketing organisation for Yorkshire’s nine racecourses.

With a commercial and marketing background, Ben has spent most of his life working in and around technology in the sports media and betting sector.  His previous experience includes time at Sportinglife.com, Blue Square, Sky Betting & Gaming and Perform Group and will be of significant value to Go Racing In Yorkshire, coupled with his passion for racing and his involvement as a racegoer, sponsor and owner.

Commenting on his new appointment, Ben said,

“I’m delighted to be joining Go Racing In Yorkshire, as their Chairman.  An opportunity to combine two of my biggest passions; Yorkshire and horse racing was too good to miss.  We have nine amazing racecourses in the county, I am looking forward to being able to support them to drive further engagement with a wider audience.

Ben has held several Senior Executive positions, the most recent as Managing Director of Perform’s Media Division, based in Leeds.  As well as undertaking non-executive and advisory roles in the sports media and betting industry, Ben is a Director of a group of children’s nurseries based in York, owned by his wife Vanessa.

Acting Chairman, John Sanderson said,

“On behalf of the board and the nine Yorkshire Racecourses I am delighted to welcome Ben to Go Racing In Yorkshire as our new chairman.  His love of racing, and his skill set make him the ideal person to take the organisation forward in a way that reflects the everchanging sporting and technological landscape.  I have total confidence that under his leadership Go Racing In Yorkshire will be able to serve the county’s nine racecourses effectively and continue to fulfil its remit to promote the sport both in Yorkshire and further afield.”

Ben will hold the role for an initial 3 year term.