ITV’s audience for its Jumps season coverage has increased 14% year on year.
On average the viewing figures across ITV [main channel] and ITV4 rose by 81,000 per broadcast for jumps meetings for the season from October through to April.
For 2018-19, an average of 664,000 watched each live show, compared with 583,000 during the 2017-18 jumps season. Audience share was up by 1.3%.
Overall, ITV’s coverage across both its main channel and ITV4 reached 16.5m people (based on watching 5+ consecutive minutes at least once), representing an increase of 1.3m viewers (8%) compared to the previous Jumps season.
ITV Racing’s Jumps season performance has included significant increases in the big events on ITV as well as weekly meetings on ITV4.
Audience figures for the 2019 Randox Health Grand National rose by more than a million viewers year on year with a peak of almost 10 million tuning into the main race and 17 year highs on the Festival Thursday and Friday.
This followed a 19% year on year increase on average audience figures for the Cheltenham Festival with daily peak figures also rising by 18% across the week.
ITV Racing’s social media impact continues to build with numbers from the Grand National Festival and Cheltenham Festival combined showing over 8 million video views across it’s Twitter, Facebook and Instagram pages and a total of 18.5 million impressions.